| Blogging for Beginners |
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| Written by Ben Clark |
| Tuesday, 06 May 2008 00:00 |
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This post may be a little remedial, but I want to make sure I cover all the bases for beginners. You may have already heard the term "web 2.0" being thrown around the Internet, but I'm not sure that many people really understand the concept behind the strategy. So, here's the dime tour of Web 2.0, also called social networking... With the onset and popularity of Blogs and Social Networks, just like this Ning site, people are now able to develop an online presence, and share information, even without their own website. People from all walks of life can now weigh in, and tell the Internet community what they know about, what they think, and share their interests. Because of this, the Internet has transformed into a resource for not only factual content, but opinions and feedback from others as well. So, what does this really have to do with Blogging? Simple. Blogging is the fundamental platform to easily share information and ideas. Blog sites are quickly becoming the mainstream of the Internet, replacing the old static web sites of the past. Here's why that's important. The search engines, particularly Google, view themselves as informational resources. Google isn't in the business of selling anything. They're in the business of providing information. The sales element is a byproduct of their overwhelming desire to provide quality content to their users. So, if you want to market your products and services online, it is imperative that you include blogging in your strategy. Even if you decide not to publish your own blog, commenting on other people's blogs, or like material will produce HUGE opportunities for you to create a flow of traffic to your own web pages, and become familiar to you niche in the online community. For example, if I ran a dog grooming business, I would start by finding 3-5 blogs related to dog grooming online. I would then post comments on those blogs, giving the readers my opinion of the content, and even try to squeeze in a plug for my own business or website. Diligent readers and curious consumers would then click on the link I've provided in my posted, thereby sending them to the website I've noted. There's really nothing technical about doing so, and if you can type, you can blog. My suggestion is to begin your blogging efforts by commenting on other blogs first. Once you have a handle on the concept, you can create your own, with the full knowledge of what consumers in your field are interested in. Everything you've read and commented on in other's blogs can be the beginning content for your own. Here's the really cool part about Blogging. Did you know that over 70% of consumers attribute their buying decision to other customers feedback and experience? Blogging is you direct portal to providing such valuable feedback, and positioning a positive PR campaign for your products and services. Happy blogging! Add this page to your favorite Social Bookmarking websites |
