| Want More Web Traffic? Ready... Set... Write! |
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| Written by Ben Clark |
| Thursday, 14 February 2008 00:00 |
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I get a lot of questions from people asking how to get more traffic to thier website. I wish I could give a simple answer to what sounds like a basic question. But he truth is, there are a lot of different ways to drive website traffic, but there is really no secret formula that works in every situation. However, there are several tried and true ways to drive traffic, which are almost always effective. The results are often gradual, but consistently effective. The single most effective (and important) way to drive traffic is to write. With Web 2.0 growing in popularity daily, the Internet crowd is begging for information, now more than ever. Keep this in mind... We live in the most informed society in the history of man. The Internet, television, radio, email and all of the 20th century media technologies have literally revolutionized the public's access to information. That being said, telling people about your company, what products and services you offer, how to contact you, and basic information is no longer enough (if it ever really was). In the Web 2.0 world, you need to show your marketplace that you know what you're talking about. That you're a knowledgeable person that can provide the information they want, and most importantly solve their problems. And, now more than ever, your website is the first contact your prospective consumers have with you. Want more proof? Look at Wikipedia! One of the most popular sites on the net, Wikipedia serves the Internet community information on everything you can imagine, replacing the traditional Encyclopedia's of yesteryear. And guess what?! Every ounce of information on Wikipedia is user contributed. That's right. Millions of people all over the world weigh in on Wikipedia. O.K. Down to the nitty-gritty. You want more traffic right? How about more sales? What it I told you that one thing in particular will bring you both? Would you want to know what that one thing is? Of course you would! Are you ready? Here it is! Write! Yep, write. That's it. That's the secret! Writing articles, blogging, even basic commentary about your products, especially stories about how your trade has benefited other is the single most important thing you can do to create a flow of traffic, increase exposure online, and get "buy in" among your demographic audience. One of my clients does this better than anybody. Dr. Paul Varnas operates Whole Health America, a dynamic site builder application for natural health care practitioners and professionals. Paul's website (http://www.wholehealthamerica.com) has hundreds of articles about natural health care for both his clients, and his clients' clients. The result? Both his site, and his client sites drive traffic! And, Paul does this better than anybody, and he posts an article or commentary every single day! Want a tip to get started? Look at your competitors web sites and blogs. They'll give you great ideas for topical content, and vulnerabilities and weaknesses you can exploit for your benefit. And make sure you publish the material you write on either your website or blog!!!!!!! Stop trying to convince yourself that your plain old, static web; site the same site you've had for the last 5 years, and the same tired old "About Us" information, will work. Start giving your market new and time-sensitive information about your marketplace to go and look at. When you write new information regularly, you're giving people not only a reason to visit your site, but a reason to come back, again, and again. Add this page to your favorite Social Bookmarking websites |
